Rosty
Shaping a distinct visual language for strong brand presence.
Developed the brand identity for Rosty, an innovative time management software designed to help users optimize productivity. The project focused on creating a modern, clean visual identity that conveyed efficiency, organization, and simplicity, key values of the software.
Highlights
Brand Identity
Client
Rosty Australia
Year
2019
Services
Branding
Campaign narrative
Illustrations
Concept
Communication
Advertising material
Enhance the user experience.
The design included logo creation, typography, color schemes, and icons that were user-friendly and aligned with the brand’s goal of simplifying time management. We crafted a cohesive visual language that worked across all platforms, from desktop to mobile apps, to enhance the user experience.
A trusted tool for enhancing productivity
By establishing a strong, professional brand identity, Rosty successfully resonated with its target audience, helping users manage their time more effectively. The project contributed to positioning Rosty as a trusted tool for enhancing productivity in both personal and professional settings.
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