Rainbow High
Bold & colorful characters in a stylish fashionable world.
Managed the licensing for Rainbow High, a colorful, fashion-forward brand that celebrates individuality and creativity. The project involved expanding the brand’s presence in the Indonesian market through strategic retail partnerships, product distribution, and localized marketing campaigns.
Highlights
Licensing
Client
MGA Entertainment
Rainbow High
Year
2024
Services
Product Design
Illustrations
Concept
Communication
Advertising material
Self-expression and creativity
We focused on creating customized packaging, engaging in-store displays, and digital content that captured the essence of Rainbow High’s vibrant aesthetic. Our efforts aimed to appeal to the target audience while maintaining consistency with the brand’s core values of self-expression and creativity.
Boosting brand awareness and product sales across various retail
Through this licensing initiative, Rainbow High successfully grew its fanbase in Indonesia, boosting brand awareness and product sales across various retail and e-commerce channels. The project helped solidify Rainbow High as a leader in the fashion doll category, connecting with both collectors and new fans alike.
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