Mini Verse
Collectible toy series featuring tiny replicas of real-life products!
Managed the licensing for Mini Verse, an innovative brand that combines miniature playsets and collectible figures. The project focused on bringing Mini Verse to the Indonesian market through strategic retail partnerships, localized marketing, and product distribution to expand the brand’s reach.
Highlights
Licensing
Client
MGA Entertainment
Mini Verse
Year
2024
Services
Product Design
Illustrations
Concept
Communication
Advertising material
Unique little experiences
The strategy included creating customized packaging, engaging retail displays, and localized digital campaigns to showcase the brand’s unique play experiences. We worked closely with local partners to ensure the product offerings and messaging resonated with the target audience while maintaining brand consistency.
Increasing its visibility in the collectible toys segment
Through this licensing partnership, Mini Verse successfully entered the Indonesian market, attracting a dedicated fanbase and increasing its visibility in the collectible toys segment. The project played a key role in growing the brand’s presence while driving product sales across retail and e-commerce channels.
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