LOL! Surprise
A collectible doll brand filled with surprises and fun unboxing moments!
Managed the licensing for LOL! Surprise, a globally recognized brand known for its collectible dolls and accessories, in Indonesia. The project focused on expanding the brand’s reach through localized marketing campaigns, packaging design, and retail collaborations that resonated with young audiences.
Highlights
Licensing
Client
MGA Entertainment
LOL! Surprise
Year
2024
Services
Product Design
Illustrations
Concept
Communication
Advertising material
Highlighted the brand’s appeal to children
The strategy involved adapting LOL! Surprise’s fun, interactive elements to the local market, creating exclusive in-store displays, digital campaigns, and product packaging that highlighted the brand’s appeal to children. The licensing effort also included expanding product availability across key retail channels.
Increasing the brand’s visibility in the market.
Through this partnership, LOL! Surprise strengthened its presence in Indonesia, driving excitement around the brand’s unboxing experience and collectible nature. The project successfully engaged young consumers and boosted product sales while increasing the brand’s visibility in the market.
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