Free Fire
Bringing iconic characters and intense gameplay to a card game.
Created the Free Fire Trading Card Game, a collectible card game inspired by the popular Free Fire battle royale. This project was developed in collaboration with Indomaret, providing an exclusive, in-store collection experience for players. Fans could purchase cards and participate in trading events at Indomaret outlets.
Highlights
Licensing
Communication campaign
Client
Indomaret
Garena
Year
2024
Services
Product Design
Campaign narrative
Illustrations
Concept
Communication
Advertising material
Combining the exciting Free Fire universe with strategic gameplay.
The design focused on combining the exciting Free Fire universe with strategic gameplay. Each card featured iconic characters, weapons, and abilities, offering both collectors and players an engaging way to interact with the Free Fire world. The collaboration with Indomaret further enhanced the game's reach and accessibility.
Enhancing the collectible aspect.
By blending the thrill of Free Fire with the collectible card game experience and partnering with Indomaret for in-store promotions, the project successfully expanded the Free Fire fanbase. It offered fans exclusive ways to engage with the brand, deepening their connection to the game and enhancing the collectible aspect.
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