Bratz
Unleashing fierce fashion & fabulous vibes!
Managed the Bratz brand in Indonesia, overseeing its local adaptation and product development. The project involved tailoring the global brand to resonate with Indonesian consumers, ensuring that the iconic characters and fashion styles were aligned with local tastes and preferences.
Highlights
Licensing
Client
Bratz
Year
2024
Services
Product Design
Illustrations
Concept
Communication
Advertising material
Emphasizing the unique personalities
The focus was on creating engaging marketing campaigns and promoting exclusive product lines, including dolls and accessories. We worked closely with local retailers to ensure effective distribution and brand presence, while emphasizing the unique personalities and diverse styles of the Bratz dolls.
Driving brand loyalty and increasing product sales.
This project successfully brought the global Bratz brand into the Indonesian market, capturing the attention of young consumers and expanding its presence. By emphasizing style, individuality, and self-expression, Bratz resonated strongly with its target audience, driving brand loyalty and increasing product sales.
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