Bakmi GM
Crafted a fresh identity that highlights tradition and modern culinary flair.
Developed a refreshed brand identity for Bakmi GM, a well-known Indonesian noodle restaurant chain. The project focused on modernizing the brand while maintaining its traditional roots, ensuring the identity resonated with both long-time loyal customers and new, younger audiences.
Highlights
Brand Identity
Client
Bakmi GM
Year
2019
Services
Branding
Product Design
Illustrations
Concept
Communication
Advertising material
Warmth and authenticity of
Bakmi GM
The design approach blended classic elements with contemporary style, reflecting the rich culinary history of the restaurant while showcasing its modern appeal. Key elements, such as logo refinement, typography, and color palette, were carefully crafted to reflect the warmth and authenticity of Bakmi GM’s offerings.
Strengthened its position in the competitive restaurant industry
Through this rebranding, Bakmi GM strengthened its position in the competitive restaurant industry, creating a more recognizable and dynamic presence that speaks to the evolving tastes of customers while staying true to its heritage.
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