Avengers x Quaker Oat
Crafting collectible cards that bring heroes to life with Quaker.
Collaborated on the Avengers x Quaker
partnership, combining the iconic Marvel superhero universe with Quaker's trusted products. The project featured a limited-edition line of collectible power cards designed to enhance consumer engagement through a fun and interactive experience.
In collaboration with
Highlights
Licensing
Client
Quaker Oat
Marvel
Year
2018
Services
Product Design
Illustrations
Concept
Communication
Advertising material
Encouraged customers to collect and boost brand interaction
The design focused on integrating Avengers characters with Quaker’s branding in a way that felt both exciting and natural. Each collectible card featured superheroes in action-packed poses, and the campaign encouraged customers to collect and share cards, boosting brand interaction.
Successfully attracted both Marvel fans and health-conscious consumers
By merging Quaker’s wholesome image with the excitement of the Avengers franchise, the collaboration successfully attracted both Marvel fans and health-conscious consumers, driving product sales while creating a memorable experience that resonated with a broad audience.
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