Attack Of The Toonz
A vibrant mall event celebrating playful toys and fun collectibles.
IKI organized Attack of The Toonz, a dynamic and engaging mall event aimed at entertaining kids and families while promoting character-themed products. The event offered a unique shopping experience, featuring exclusive merchandise, interactive zones, and exciting activities that brought beloved cartoon characters to life.
Highlights
Event
Communication campaign
Client
Attack of The Toonz
Year
2024
Services
Branding
Campaign narrative
Illustrations
Concept
Communication
Advertising material
Colorful and playful environment
Visitors were immersed in a colorful, playful environment filled with themed photo opportunities, live performances, and character meet-and-greets. The event space was carefully designed to create an entertaining atmosphere, where kids could interact with characters and parents could enjoy a fun shopping experience.
Family-friendly experience
The event successfully combined entertainment and retail, driving foot traffic and sales while strengthening brand visibility. By offering a memorable, family-friendly experience, Attack of The Toonz not only boosted engagement with the brand but also created lasting memories for families, making it a standout event in the mall.
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