Attack Of The Toonz

A vibrant mall event celebrating playful toys and fun collectibles.

IKI organized Attack of The Toonz, a dynamic and engaging mall event aimed at entertaining kids and families while promoting character-themed products. The event offered a unique shopping experience, featuring exclusive merchandise, interactive zones, and exciting activities that brought beloved cartoon characters to life.

Highlights

Event

Communication campaign

Client

Attack of The Toonz

Year

2024

Services

Branding

Campaign narrative

Illustrations

Concept

Communication

Advertising material

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Colorful and playful environment

Visitors were immersed in a colorful, playful environment filled with themed photo opportunities, live performances, and character meet-and-greets. The event space was carefully designed to create an entertaining atmosphere, where kids could interact with characters and parents could enjoy a fun shopping experience.

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Family-friendly experience

The event successfully combined entertainment and retail, driving foot traffic and sales while strengthening brand visibility. By offering a memorable, family-friendly experience, Attack of The Toonz not only boosted engagement with the brand but also created lasting memories for families, making it a standout event in the mall.

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