Asian Games
The exclusive Master Licensor for the Asian Games 2018
The exclusive Master Licensor for the Asian Games 2018, entrusted to design and oversee the comprehensive
framework of the licensing program. This included all aspects of merchandise development, approval
processes, brand alignment, and distribution strategies.
Highlights
Styleguide
Client
INASGOC
Year
2018
Services
Product Design
Merchandise
Illustrations
Concept
Communication
Advertising material
Celebrating the unity
and diversity of Asia
The design focused on celebrating the unity and diversity of Asia, blending modern design principles with cultural motifs. The style guide was key in maintaining a harmonious visual language throughout the event’s promotional materials, digital presence, and merchandise.
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