Acaraki Jamu
A modern twist on jamu, merging tradition with bold, fresh design.
Developed a comprehensive styleguide for Acaraki Jamu, a Jakarta-based brand specializing in traditional herbal drinks. The project aimed to create a visual language that blends the rich cultural heritage of jamu with a fresh, modern approach, making the brand more accessible to a younger audience.
Highlights
Styleguide
Client
Acaraki
Year
2022
Services
Product Design
Merchandise
Illustrations
Concept
Communication
Advertising material
Authentic and forward-thinking
The styleguide included guidelines for typography, color schemes, logo usage, and photography style, ensuring consistency across all brand touchpoints. The design language draws inspiration from traditional elements, yet it incorporates contemporary design trends to make the brand feel both authentic and forward-thinking.
Balancing tradition and innovation
By balancing tradition and innovation, the styleguide positioned Acaraki Jamu as a standout brand in the herbal drinks market. The result is a brand that resonates with both loyal consumers and new, younger customers, all while staying true to the authentic roots of Indonesian jamu culture.
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